Your Merit page makes sure people find the "good stuff" about you when they search online -- and they will search. More than 75% of employers require that hiring managers conduct an online search for employees before they're hired.
Your Merit page ensures that those employers find the information that makes them want to hire you. Better yet, because these stories are created by your college, it's clear that they're verified and accurate about the great things you've done.
Your Merit page helps you build a powerful, positive online identity with a collection of achievements that will benefit you as you move forward in your academic career, and later on when you seek employment.